Do you use the same logo in every customer-facing document or platform?

Do all team members and external partners know which version of your logo to use?

Are your brand colours defined with specific values (e.g. HEX, RGB, CMYK, Pantone)?

Do you consistently use the same fonts across your website, presentations, social media, and print?

Do your graphics and imagery follow a consistent visual style (e.g. tone, photography vs illustration)?

Do you have different visual designs depending on the department, campaign, or person creating them?

Is your brand’s tone of voice clearly defined (e.g. friendly, professional, cheeky)?

Do all your marketing materials speak in a consistent tone, regardless of who writes them?

Is there a central place where key messaging (mission, values, vision) is documented?

Do you provide brand guidelines or brand assets when working with freelancers, partners or agencies?

Do you have templates (e.g. PowerPoint, social media graphics, marketing) aligned with your brand?

Do different teams create content independently, without guidance from a central brand standard?