About

The Brand Guidelines Lab has been setup by professional designer Jeff Lewis from Space on White, who has been developing brand identity systems for over 15 years.

Jeff understands exactly how big brands keep their visual identity under control, having worked on designs for companies such as Google, Unilever, Samsung, Adobe, and Ford whilst also being part of the team who developed the brand guidelines of Coca-Cola’s European arm of Coke Freestyle.

Combined with Jeff’s experience of designing and developing many start-up brands, he has the experience and insights to develop comprehensive brand guidelines for every size of business and organisation.